AppNexus

AppNexus is a full-featured Advertising Management Platform that includes functionality for real-time online advertising, an auction infrastructure, data management, ad optimization, financial clearing and support for directly-negotiated advertising campaigns. Advertisers can use the same cloud AppNexus uses, to simplify a technology stack, increase performance, and mitigate significant investments in a cloud platform and IT administration.

Description

Product Features:
  • Build a trading desk without investing in underlying technology or writing code.
  • Delivers access to both brand-focused and direct-response demand, yield management tools, and publisher ad serving capabilities.
  • Delivers tailored user experiences embedded in the AppNexus user interface.
Product Purpose: The AppNexus platform is designed to increase advertising ROI and decrease cost in IT investment.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information