MarTech Database
Showing 545–560 of 5996 results
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Audience
Read moreAudience
ONE by AOL: Audience is an audience management platform that empowers publishers to leverage data to maximize yield and revenue.
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Audience
Read moreAudience
Audience targets audiences using an advanced combination of real time location data and demographic data.
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Audience Assocation Platform
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BlueCava’s Audience Association Platform maps all the screens, consumers, and households in the online universe, establishing connections and making it easy to analyze and reach the high-value targets. BlueCava identifies, analyzes, synchronizes and scores incoming device data. The platform then establishes the various connections between screens, consumers and households through its proprietary association process. These connections are standardized to common industry identifiers and combined with audience segments, activities and data. The result is returned in an Association Graph that enables marketers to implement cross-screen targeting, measurement and optimize their audience reach and frequency.
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Audience Calculator
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Audience Calculator is Cross Pixel’s proprietary audience building tool that enables an advertiser to create dynamic, custom audiences based on the unique online behaviors of their target customers. With Audience Calculator, gain insight into the browsing behaviors that are most relevant to your brand, build a target audience using those insights and optimize your audience in real-time based on actual campaign performance. The technology simplifies the process of creating complex audiences that are unique to each advertiser and is moving the real-time advertising industry beyond static, undifferentiated audience segments. Audience Calculator improves the performance of audience targeting by scoring the online actions of each individual user.
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Audience Cooperative
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Audience Cooperative offers sites with a focused audience the opportunity to create an additional revenue stream through targeted off-site ad placement. The program makes web sites’ audience data available to advertisers to utilize for targeting in their real-time display advertising campaigns.
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Audience Development Platform
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Audience Development Platform is designed to collect website visitor details, show which content is performing well through page views, unique visits and time spent on the site. Robust engagement tools, automated moderation tools, and industry leading analytics all with one platform.
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Audience Engine
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Audience Engine unifies audience targeting, delivery and accountability across platforms. The solution enables advertisers to find audiences using robust audience and inventory data sets, then reach them through high-impact creative that carries the message across screens and formats.
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Audience IQ
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Audience IQ is a cross channel marketing intelligence solution that enables digital marketers to collect and analyze media performance data, along with demographic and behavioral data. Your first- or third-party audience data, such as demographic or behavioral segments, is automatically fed into the Visual IQ TrueAttribution process. The output is a set of TrueMetrics for each audience segment so you can discover what works best for each segment.
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Audience Lab
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Audience Lab is an audience segmentation and targeting tool with the functionality to collect behavioral data from a variety of data sources across the web. A comprehensive dashboard lets you configure attributes for your ideal audience, slicing and dicing based on which websites they visit, what keywords they search for, which devices they use, demographic and even geographical data down to the neighborhood.
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Audience Management Platform
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Audience Management Platform is designed for mobile programmatic advertising, providing access to rich data at global scale. The platform gives advertisers and agencies the control to define audience segments and seamlessly activate them via their preferred programmatic buying platform.
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Audience Management Platform
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TiVo’s Audience Management Platform empowers inventory owners to sell custom audiences that improve advertiser performance and are scalable and relevant. It leverages an end-to-end predictive analytics engine which processes raw data from millions of set-top boxes, panel sources and third-party consumer data to identify specialized audience segments and forecast viewership.
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Audience Network by Facebook
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The Audience Network by Facebook helps publishers monetize mobile apps and mobile websites through access to over 3 million global Facebook advertisers. Featuring real-time optimization capabilities, Audience Network supports custom native units for display and video, as well as standard interstitial and banner formats.
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Audience Pitch
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Audience Pitch is the platform that lets your whole team build, maintain and access all of your media contacts in one central hub. In addition to basic options for grouping your media contacts, you can also create custom segments based on how they’ve interacted with your past content. This way, you know who your most engaged journalists are when planning your future press releases.
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Audience Predictor
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Datalink’s Audience Predictor is a custom data modeling solution that takes a company’s data, matches it to the Datalink database of 240 million consumers, overlays the information with over 1000 predictive variables and presents custom data models that companies can use to launch targeted display advertising campaigns.
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Audience Value Platform
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Audience Value Platform (AVP) is a cloud-based SaaS platform that enables digital publishers and marketers to gain control over third-party data collection and tracking. The solution is comprised of modules for audience control, viewability optimization, and tag management.
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AudienceScience Helios
Read moreAudienceScience Helios
AudienceScience Helios is an enterprise advertising management system that combines control and ownership of data with 100% media spend transparency. The solution enables advertisers to store and analyze BIG data, build proprietary audiences, target those audiences across display, video and mobile—in real time—and all within a single system.