Swirl Proximity Marketing Platform

The Swirl Proximity Marketing Platform is an enterprise-grade end-to-end tool for reaching retail customers while they are shopping in the store. Retailers manage their beaconing campaigns from within a powerful console, purpose-built to provide a user-friendly and secure access to the full suite of capabilities, including targeting, creative management, analytics, beacon management and platform administration. The platform includes specially designed content creation functionality that is user-friendly even for non-designers, and also integrates with most CRMs, graphic design programs and digital asset management systems.

Website: http://www.swirl.com/products/mobile-presence-management/

Description

Product Features:
  • Controls for advanced audience targeting, start/stop dates, dayparting, dwell time triggers and frequency capping.
  • Highly integrable content creation tool purpose-built for beacon-triggered mobile experiences.
  • Multivariate testing capabilities.
  • On-the-fly performance optimizing through real-time program adjustments.
  • Relevant and meaningful mobile experiences delivered to the right shopper at the right time and place, down to the department or aisle.
  • Reusable targeting packages.
  • Smart targeting engine based on store location, beacon placement, date and time, mobile app audience, shopper profile and behaviors, and more.
Product Purpose: Swirl’s intuitive interface and set-up wizards provide step by step guidance that make it easy for anyone to deliver compelling and highly targeted in-store mobile campaigns.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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