MixPRO

MixPRO is marketing mix simulation software. Useful for students as well as professionals, MixPRO guides an ideal marketing mix tactic for up to two brands with the objective to get ahead of virtual but fierce competitors. Using comprehensive information from reports and market studies, participants learn to identify what information is needed in order to understand internal and external triggers for success.

Description

Product Features:
  • Determine how to reach out to customers with a brand meeting their needs, but also ensuring profitability.
  • Learn how to set prices according to expected revenues vs costs.
  • Choose the right communication media to reach out to customers and allocate resources wisely.
  • Choose the right channel to distribute your brands, as well as distributor margins.
  • Maximize the value potential of two simulated brands represented by Overall Performance Index (OPI).
Product Purpose: Companies have the option to create Blue Oceans in services and distribution and not only with their products, as most organizations still believe to this day. Most organizations limit their strategic options by focusing on only one dimension of strategy.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information