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BOSS

The Blue Ocean Strategy Simulation (BOSS) is business software that allows students and professionals to test new strategies and methods while respecting market realities. It’s a game in which participants work in teams to manage a fictitious B2C company over a six-year period. The game was designed based on input from the authors of the bestselling book Blue Ocean Strategy, thought leaders in strategic thinking and team-building.

Website: http://web.stratxsimulations.com/simulation/business-strategy-simulation/

Description

Product Features:
  • Practice thinking of strategy as reconstruction – growing the industry and growing demand.
  • Find ways to reconstruct market boundaries and open up avenues to noncustomers.
  • Desegment markets rather than segment them.
  • Search for commonalities across noncustomer groups will allow organizations to see how to capture the largest share of noncustomers.
  • Reconstruct market boundaries and focusing on the four actions framework of Eliminating, Reducing, Raising and Creating.
  • Learn to price strategically.
Product Purpose: Companies have the option to create Blue Oceans in services and distribution and not only with their products, as most organizations still believe to this day. Most organizations limit their strategic options by focusing on only one dimension of strategy.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

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