Description
Product Features:
- Based on signals and insights from the bid activity report, the Price Floor Optimization tools provide visual cues that indicate level of demand for publsihers' video inventory in relation to their price floor.
- Block categories of advertisements such as automotive, financial services, tobacco, travel, etc.
- that may be in conflict with a property's brand or that introduce sales channel conflict with the direct sales team.
- Block categories of advertisements, individual advertisers, or entire demand platforms at the individual channel level with the click of a button.
- Deal Management allows publishers to create and manage deals with all demand sources including ad networks, demand side platforms (DSPs), agency trading desks (ATDs) and direct sales, without leveraging SpotXchange's programmatic video infrastructure.
- Publishers can now identify the segments of inventory that are in highest demand based on advertisers’ bid activity, regardless of whether bids are above or below the publishers’ floor price.
- Publishers now have a simple way to establish “if-then” business rules that can automatically charge a premium for their top-quality placements, or extend a discount for the inventory with less demand, without the need for physically segmenting their video inventory and creating multiple tags.
- See bidding activity, impressions, fill rate and revenue by small, medium and large player sizes at a channel or all channels level SpotXchange Programmatic Direct is where buyers and sellers directly negotiate digital video deals, while leveraging the automated processes and technologies that programmatic trading brings.
- SpotXchange manually reviews ad placements and partner with the most advanced third-party media verification firms including Adtricity, comScore, Integral Ad Science, Mixpo, Telemetry and others to audit campaigns in real time and combat fraudulent traffic and invalid placements.
- #lite-atf-content .
- land-social-icons .
- land-icon{border:0 none #fff}#lite-atf-content footer ul{border:0 none #fff}#lite-atf-content .
- col-md-height{vertical-align:middle}#lite-atf-content .
- cm-icon{display:inline-block}#lite-atf-content .
- textwidget{text-decoration:none;border:0 none #fff}#lite-atf-content .
- non-printable{text-decoration:none}#lite-atf-content h2{text-decoration:none;font-family:'Proxima Nova',sans-serif-light,sans-serif}#lite-atf-content .
- col-md-6{text-decoration:none;padding:20px;background-color:#fff}#lite-atf-content .
- btn-muted{border:1px solid rgba(0,0,0,0);background-color:#9c9c9c}#lite-atf-content .
- well{margin:0 0 20px 0;text-decoration:none;border:1px solid rgba(0,0,0,0);padding:19px}#lite-atf-content .
- col-middle{border-left-width:1px;text-align:center;border-bottom-width:3px;border-style:solid;border-right-width:1px;border-color:#e6e5e5;border-top-width:1px}#lite-atf-content .
- col-sm-6{padding-right:2px;border:0 none #3c3c3c;text.
Product Purpose:
SpotXchange is the largest global marketplace of video ad inventory reaching 335 million unique visitors in more than 100 countries each month.
Product Attributes:
Free Trial:
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
