PersonaBuilder enables marketers to identify the audience demographics that shape buying patterns through shared interests, brand affinities, political leanings and media preferences. Buyer personas are based on real-world key characteristics. With PersonaBuilder, you don’t have to sort through reams of reports, social listening logs, or months of planning for a focus group.
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[24]7 Social is a suite of apps that leverage prediction, real-time decisioning, and intuitive design frameworks to effectively add Social Influence to customer purchase and service journeys. The platform helps companies extend their brand reach through the Social Influence and Brand Advocates.
Reputation Informant has the ability to identify trap hits by IP, domain, subject line, country, and more. The platform can identify sending practices that damage your reputation so that you can quickly identify issues, take corrective action, and keep your reputation intact. Reputation Informant analyzes billions of messages to provide unprecedented visibility into email-based brand abuse like phishing and spoofing.
The 1010data Insight platform is a cloud-based platform for big data discovery and data sharing enabling organizations to acquire, manage, analyze and visualize data.
24-7 Press Release Newswire is a simple to use PR tool for any company. Content providers or marketers upload a press release to the 24-7 system, and it automatically gets distributed to traditional media, online media and social media channels.