Direct Match TV

Direct Match TV is an ad targeting solution that taps second-by-second set-top box recording data so marketers can target audiences across all devices based on consumers’ actual offline TV viewing.

Website: http://www.specificmedia.com/ad-solutions/offline-verticals/direct-match-retail/

Description

Product Features:
  • Connect offline TV viewing directly to consumers’ online behavior.
  • Optimize incremental reach in real-time with In-Flight reporting.
  • Enable advertisers to effectively allocate budget based on high performance tactics, maximizing incremental reach.
  • Close the loop on digital campaign performance with incremental reach measurement.
  • Provide insights on impressions, reach, device, and frequency through a robust cross device analytics suite.
Product Purpose: NA
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

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