Interior Analytics
Using a blend of video intelligence and Mobile Location Analytics (MLA), ShopperTrak’s Interior Analytics solutions show retailers highly detailed shopper activity. Retailers can learn who shoppers are by age and gender, what path they take as they move about the store, where they pause, what they purchase and more. The goal of ShopperTrak is to help retailers better plan marketing campaigns, improve merchandise displays, optimize product placement and more in order to convert more browsers into buyers and keep them coming back.