Audience Value Platform

Audience Value Platform (AVP) is a cloud-based SaaS platform that enables digital publishers and marketers to gain control over third-party data collection and tracking. The solution is comprised of modules for audience control, viewability optimization, and tag management.

Description

Product Features:
  • Monitors every browser transaction, providing detailed insights into what each third-party partner is doing to the audience.
  • Accelerates rendering of ads viewable to the user ahead of less-important and non-visible elements.
  • Correlates blocking on the page and ad-unit level with a spectrum of visitor attributes to provide deep insights.
  • Acts like an air traffic controller for third-party JavaScript tags and pixels, loading these elements separately from other page content.
Product Purpose: For the first time, digital publishers and brand marketers can completely control third-party interactions with web and mobile visitors and stop unauthorized data collection, thanks to Mezzobit’s Audience Value Platform.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information