MediaRadar

MediaRadar is a SaaS tool that distills multimedia ad sales data into competitive insights, brand analysis, and prospecting reports for use by ad sales teams. The platform provides instant ad sales reporting, accurate contact information for agency and in-house marketers, editorial analysis, trade show analysis software, as well as custom solutions.

Description

Product Features:
  • Ad sales tools that close deals and overcome objections.
  • Find the best leads with advanced prospecting and lead generation tools.
  • Gain expert advice and marketplace knowhow to prepare relevant, superior pitches for every prospect.
  • Quickly show prospects what their ads (including video, animation, native and more) will look like on your site.
  • Secure customized and detailed prospecting recommendations, based on each sales rep’s personalized account list.
  • Discover which brands place high-CPM ads, such as online video and native.
  • See who is buying directly vs.
  • programmatically.
  • Provide their ad sales team with the best prospects using MediaRadar’s innovative tools.
  • Evaluate sales performance for each rep and for the team as a whole.
  • Capitalize on high-CPM sales opportunities, like online video, native advertising, direct buying and more.
  • See the big picture with in-depth share-of-market analysis.
  • Easily integrate MediaRadar with Salesforce and other CRM tools.
  • View share-of-market by region, product category and more across multiple media formats.
  • Easily create product and category analyses.
  • Easily manage the sales team’s account lists and sales territories.
  • Get the comprehensive analysis that is needed to improve share of market and uncover new ad buying trends.
  • Identify the best prospects and revenue streams to lift sales.
Product Purpose: Sales reps using MediaRadar outsell their peers 72% of the time. MediaRadar is constantly updating its tools to ensure that sales and marketing have the necessary resources to best prospect for new business across media platforms and perform brand analysi
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information