Audiense Connection Platform
Audiense Connection Platform is a comprehensive customer engagement tool for the large enterprise. Build your audience through finding, identifying, understanding and connecting with individuals and audience segments. Insights are vital to ensuring you have the right customer offer and are capable of delivering the right customer experience. Audiense enriches a database of over 1 billion people with over 150 demographic, lifestyle, behaviour and interest attributes – including AI-enhanced behavioural insights through IBM Watson – providing a detailed view of any audience. Audiense features components for social and online listening, insights and tools to to deliver heavily tailored, relevant communications via both organic and paid methods – improving the ROI on marketing activity, deepening one-to-one relationships and, ultimately, growing revenue.