Description
Product Features:
- AudienceXpress platform identifies early signals of change in market demand for each inventory category.
- AudienceXpress’ platform and partnerships deliver TV ad impressions on a national scale automatically.
- Automated Delivery Traffic operation with TV inventory partners guarantees automated delivery and reporting of ad buys.
- Campaign Management Single cloud-based application handles planning, buying, trafficking, reporting and invoicing.
- Campaigns are optimized through daily reporting to deliver audience targeting most efficently.
- Daily Reporting and Optimization All data is automatically updated for next-day audience impression by network and daypart focused on target audiences.
- Partnerships with leading TV inventory data providers and access to connected TV data make it possible generate viewership data and reach a specifically targeted audience.
- Provides control to TV inventory partners and insight on the value of inventory across a range of audience metrics.
- TV Inventory Yield Managment Maximizes Average Unit Rates for TV inventory partners.
- Uses algorithms to manage yield for TV inventory and increase AUR.
- Verification proves impressions are delivered to the right audience segments.
Product Purpose:
AudienceXpress’ web-based platform makes it easy to manage television inventory and an end-to-end programmatic television campaign, all in one place.
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
