Description
Product Features:- Delivers digital video advertising impressions viewed by millions of DIRECTV and AT&T U-verse subscribers.
- Addressable & Audience Targeting.
- Interactive TV-enabled.
- Direct response campaigns.
AT&T AdWorks provides an Addressable TV advertising platform. Addressable TV is the process of delivering household specific TV advertising based on an advertiser defined target in a privacy compliant manner — regardless of programming or time of day in both live and playback modes.