Description
Product Features:- Determines the correlative properties and behaviors of why customers are leaving.
- Integrates with 3rd party CRMs such as Salesforce.
- Predicts churn by applying machine learning algorithms to product usage data.
Appuri Backstop is a Customer Data Platform (CDP) purpose-built to provide insight into why customers are leaving. The platform creates a baseline of customer churn and builds predictive models so that companies can take swift action to re-engage the departing consumer with win-back campaigns.