Appuri BackStop

Appuri Backstop is a Customer Data Platform (CDP) purpose-built to provide insight into why customers are leaving. The platform creates a baseline of customer churn and builds predictive models so that companies can take swift action to re-engage the departing consumer with win-back campaigns.

Description

Product Features:
  • Determines the correlative properties and behaviors of why customers are leaving.
  • Integrates with 3rd party CRMs such as Salesforce.
  • Predicts churn by applying machine learning algorithms to product usage data.
Product Purpose: Companies can monitor customer behaviors and trigger winback campaigns effectively.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information