Appboy

Appboy powers multiple channels—in-app, push, email, web, and more— with intelligent delivery of campaigns that are unique to each individual. The platform centers on the holistic user profile that offers a single view of the customer. Audience segmentation and advanced multi-channel messaging allow brands to use the data from those user profiles to create and automate highly personalized marketing campaigns, and build meaningful dialogues with their audiences across devices and channels at scale.

Description

Product Features:
  • Automatically insert everything from nearby movie times, customized recommendations and proprietary content directly into messaging.
  • Customize any part of a message to reflect any data stored on Appboy’s rich user profiles, and send it across all messaging channels.
  • Discover which ad campaigns result in high-value users by reviewing the source of your app’s installs.
  • Easily examine user behavior and key metrics from both a big picture and granular level.
  • Improve user retention by creating targeted follow-up campaigns based on how each user engages with the messaging.
  • Segment users based on any data point to create content for the masses in a relevant, seemingly individualized way.
  • Take the guesswork out of scheduling campaigns by sending messages based on when each user will most likely engage with your app.
  • Test up to six variants and choose the most effective messaging possible for push notifications, in-app messages and emails.
  • Trigger messages in response to each user’s behavior to ensure contextual, personalized communication that drives desired actions.
Product Purpose: Effectively engage users beyond the install with push, email, in-app messages and news feed channels.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information