Description
Product Features:
- Create multiple segments of a customer base using comprehensive selection criteria, then compare and contrast segment response and attributes to identify targeting opportunities.
- View Incremental ROI of the cross channel marketing mix with a deep dive into digital advertising efficiency at various levels (partner, campaign size, and placement).
- Plan and simulate investment for the next campaign to optimize against various KPIs (ROI, reach, and conversions).
- Understand marginal response and view frequency cap recommendations and the scale of advertising waste.
- Use the data mining function to build charts and publish to a ready-made dashboard.
Product Purpose:
Adapta transforms inconsistent data sources into usable information
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
