Alliant Consumer Audiences

Alliant Consumer Audiences is a data solution that taps Alliant’s multi-enterprise view of consumer purchasing behaviors and selected third-party sources to provide response-driven audiences for more profitable postal, email, and co-targeted display campaigns.

Description

Product Features:
  • Fine tune based on lifestyle characteristics, combined with key marketing performance metrics.
  • Look-alike and response models provide scalable solutions for generating profitable audiences.
  • Aggregates consumer response behavior from the promotional offers of more than 400 subscription, continuity, and one-shot brands.
  • Sophisticated audience matches for co-targeting in email, Facebook campaigns, and in turnkey digital display programs.
Product Purpose: Improve profitability in any campaign by 20% or more with Alliant predictive modeling. You make more informed choices about audience segments and offers, and use that insight to build a better bottom line.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information