Description
Product Features:
- Data-driven optimizations.
- Drive further engagement by expanding keyword inventory and analyzing what is working and what opportunities exist.
- Millions of data points on user preference and the ability to find additional populations of users.
- Simple integration to activation partners such as Oracle BlueKai and dozens of others.
- Specific targets group audience in terms of affinity segments like Home Improvers, Concert Lovers, etc.
- Target customers on all of their devices and leverage brand affinities that span across devices to provide more specific advertising opportunities.
- Understand segment shift over time and get very specific in terms of their interests like Gone Girl or Kings of Leon.
Product Purpose:
Through dataset, visualization technology, strategy consulting, and data integration services, marketers can expect to grow their marketshare in large volumes and publishers can monetize their audiences in many ways.
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
