Affdex

Affdex uses advanced facial analysis to scientifically measure emotional responses unobtrusively, cost effectively, and at scale. No special equipment or extra processing required. Affdex is based on the concept that deep insight into consumers’ unbiased emotional reaction to digital content is the best way to measure the content’s quality.

Description

Product Features:
  • Metrics include Smile, Surprise, Dislike, Attention and Confusion.
  • Continuous Metrics include Valence and Expressiveness.
  • Tracks facial expressions and head gestures in real-time, through a webcam.
  • Recognizes and tracks the viewers expressions as they are exhibited or changed to reflect their emotional and cognitive states.
  • Analyzes and aggregates individual emotion responses.
  • Interactive dashboard provides moment-by-moment analysis of the emotional track with dynamic segmentation by emotion and survey responses.
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Product Purpose: Affdex delivers discrete and continuous emotion metrics so you can assess your content’s emotional impact on a moment-by-moment and cumulative basis.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information