Description
Product Features:- Leverage mobile data to reach audiences, not channels.
- Enrich your app traffic and unleash a users’ value.
- Activate your data and tap new revenue streams.
Audience Management Platform is designed for mobile programmatic advertising, providing access to rich data at global scale. The platform gives advertisers and agencies the control to define audience segments and seamlessly activate them via their preferred programmatic buying platform.
TiVo’s Audience Management Platform empowers inventory owners to sell custom audiences that improve advertiser performance and are scalable and relevant. It leverages an end-to-end predictive analytics engine which processes raw data from millions of set-top boxes, panel sources and third-party consumer data to identify specialized audience segments and forecast viewership.