Description
Product Features:- Audience segments are used to identify brand-receptive audiences for accurate targeting.
- Collects over 200 billion technographic data points across all screens.
- Data science-driven audience segments.
- Machine-learning algorithms analyze the user data and identify unique patterns.
- Opt-in surveys in ad placements collect very accurate demographic and psychographic first-party data from audiences.
- Unifies screen fragmentation by embedding a multi-screen, audience-aware SDK into every screen.

