Webtrends Audience Segmentation

Webtrends Audience Segmentation is a flexible and customizable tool to segment customers, then export for targeting and personalization or integrate the data in other systems to create effective marketing campaigns.

Description

Product Features:
  • Behavior-based lead scoring system.
  • Expert services – segmentation strategy and integration.
  • Intuitive, cross-channel segmentation interface.
  • Multidimensional segments on complete customer profiles across touchpoints.
  • Powerful content targeting when paired with Webtrends Optimize.
  • Targeting and discovery-based segmentation using historical, visitor-level data.
  • Unified visitor-level digital behaviors and offline data.
Product Purpose: Webtrends Streams supports the sending of timely, relevant and personalized email, SMS and other messages in order to re-engage visitors and drive conversions.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information