Description
Product Features:
- Employs predictive analytics to forecast the outcome of unlimited virtual “what if?” media buying scenarios.
- Enables advertisers to explore a mix of virtual marketing tactics.
- Produces a media plan reflecting the optimal mix of channels, campaigns and tactics.
- Utilizes historical marketing performance data and subsequent TrueMetrics produced by the IQ Envoy product.
Product Purpose:
Audience IQ is the Visual IQ cross channel marketing intelligence software product that enables advertisers to understand the channels, campaigns, offers and tactics that produce the greatest performance toward marketing goals by specific audience segment
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
