Description
Product Features:
- Reveals characteristics of the most valuable customers (by lifetime value, RFM, profit, or any key performance indicators).
- Analyzes media performance data, along with demographic and behavioral data about an audience.
- Results reflect actual credit earned by every touchpoint and attribute to which the target segments were exposed.
- Helps you understand which media tactics are most effective for each type of audience.
Product Purpose:
Audience IQ is the Visual IQ cross channel marketing intelligence software product that enables advertisers to understand the channels, campaigns, offers and tactics that produce the greatest performance toward marketing goals by specific audience segment
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
