LinkDirector
“Drives revenue & improves UX by optimizing the destination landing page for SEM”. Today’s consumers start their shopping with a search on Google, Bing or Yahoo. When shoppers click on your ad, they expect to see exactly what they asked for. By understanding shopper intent, Vioby’s LinkDirector technology improves the shopping experience by automatically determining the webpage on your site that best matches your shopper’s search. LinkDirector cloud service understands the intent of your shopper’s request and dynamically generates a deep-link to the most relevant items in your catalog. We analyze historical data, your website and catalog, and use statistical predictive analytic models to optimize keywords, including long-tail and negative keywords, to best capture shopper intent, and present the shopper with your most relevant items. We help get your shoppers to the most relevant page on your site, improving their shopping experience, driving higher conversion and reducing your camp