Viant Identity Management Platform

The Viant Identity Management Platform (IMP) allows users to sync customer data, 1st party data and 3rd party data in a cloud-based, on-demand platform to move from insight to action seamlessly.

Description

Product Features:
  • Onboard and match customer data against 1.2 billion registered users to create, manage and target new segments.
  • Define audience segments using attributes such as demographics, purchase history, and web browsing activity with the audience builder tool.
  • Maintain customer identities through an integrated approach across audience segmentation, targeting execution and campaign measurement.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information