Valassis uses a data-driven intelligence platform to optimize media plans, target responsive, local customers and simulate and predict consumer performance.
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
Real Audience is a suite of data solutions for buyers that includes AudienceID, AudiencePulse and AudienceMax, all built on a data foundation powering over 30 billion unique intent and interest signals monthly for 80% of the United States. Buyers get access to true user intent with unique signals like copy & paste activity, keyword searches, and content consumption.
SiteCTRL gives publishers deep insights into how their content is actually getting shared online. The ability to track content that is copied and pasted into an email or shared across Twitter and Facebook helps publishers measure content reach, giving them insights that they can use to figure out what content boosts site traffic and better search ranking.
The [24]7 Predictive Experience Platform is a cloud-based customer engagement platform that is able to help anticipate customer intent in real-time and engage them across channels and devices. Design of Experiments (DoE) is used in conjunction with predictive analytics, real-time decisioning, and Big Data, which enables companies to engineer outcomes across a customer journey to help drive sales, service resolution, loyalty, and advocacy.
Inbox Informant is email deliverability for legitimate senders. The platform’s campaign diagnostics provide insight into authentication issues, deliverability trends, and ISP-specific feedback so that senders can identify problems. Its reporting engine provides total flexibility to build any number of custom reports and dashboards to track and measure inbox placement.