Teradata Marketing Resource Management

Teradata Marketing Resource Management enables organizations to manage budgets and resources for marketing campaigns and special marketing projects, to orchestrate integrated insights and achieve marketing agility.

Description

Product Features:
  • Planning and spend manager.
  • Workflow management and collaboration manager.
  • Marketing asset manager.
Product Purpose: Leverage Teradata Digital Marketing to engage individual customers across paid, earned and owned channels while optimizing anonymous-to-known conversion to drive a relevant and specific message to that individual in an integrated and coordinated way.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information