Media360

Media360 is a dynamic program for cross media communications planning. Media managers can see the reach and frequency for each media component as well as the entire plan. Media360 includes that ability to plan different media with frequency caps by website, easily change targets and media selection at the touch of a button and instantly receive reach and frequency calculations. Media managers can use this to create media strategies using single source multi-media surveys or integrated national and international industry currency media surveys. Where industry multi-media or integrated surveys are not available, Telmar has its own data integration methodology (called MultiBasing). MultiBasing is a modeling based technique designed to intelligently integrate or combine the results of multiple surveys, for example to make better use of media currencies to reach a bespoke product or brand target group defined in a consumer survey.

Website: http://www.telmar.com/products

Description

Product Features:
  • Create media strategies using single source multi-media surveys or integrated national and international industry currency media surveys e.
  • g.
  • EMS, PAX and Touchpoints.
  • Plan different media with frequency caps by website, easily change targets and media selection at the touch of a button and instantly receive reach and frequency calculations.
  • Input specific targeted impressions as a medium for analysis alongside traditional media buys (addressable media).
  • See the reach and frequency for combinations of media types (channels) or combinations of individual media e.
  • g.
  • media owned by a specific media owner.
  • Export to Excel and PowerPoint with full graphics.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

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