Marketing Cloud

A component of the Customer Success Platform, Salesforce Marketing Cloud is powerful marketing automation based on the principle that the future of marketing lies in engaging, personalized one-to-one customer journeys. Marketing Cloud comprises four components. ExactTarget is for campaign messaging and management over email, mobile and web. Social Media Marketing, including content and listening, is accomplished with Social Studio. Social.com is social media optimization across the popular social networks. Pardot is B2B Marketing Automation and lead generation, nurturing and tracking.

Description

Product Features:
  • A single 360-degree view of the customer with customize automated monitoring and response.
  • AutomateD mobile app activities, such as refreshing a list or triggering a send.
  • Collect, view, filter and analyze explicit and implicit behavioral and segment data.
  • Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications delivered in real time.
  • Comprehensive campaign performance analytics at a glance.
  • Create and automate custom solutions with mobile APIs.
  • Drag-and-drop audience segmentation tools integrated with dynamic content creation.
  • Integrates and manages complex data in real time and creates new models to drive better business outcomes.
  • Leverage data from any source including Salesforce CRM, Sales Cloud and Service Cloud.
  • Spark conversations with customers based on real-time interactions and 2-way mobile communications that include pictures, videos, and audio with MMS.
  • Utilize customer preferences to present relevant content, send behavior-based emails and generate custom offers for individuals or segments.
Product Purpose: Chatter will help drive productivity and increase efficiency and innovation across departments. From sales, to marketing, to management, your entire company can use Chatter to tear down communication barriers and help your company grow and succeed as a te
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version: NA

Additional information