RallyPoint

RallyPoint is a social network for the military. As a discussion platform catering to an audience with shared experience, RallyPoint is able to achieve exceptional engagement rates. The online community connects its members and gives them the best tools possible to build a professional network, connect with other members of the military and veterans, and explore career opportunities both within the military (PCS opportunities) and in the private sector. RallyPoint members develop ‘affinity’ to topics (discussion topics, ranks, branches, specialties, duty stations, units, etc.) on the network.This passive profiling helps RallyPoint partners understand how to communicate with their demographically ideal audience.

Description

Product Features:
  • Tap into a rich network of highly engaged members discussing all facets of life during and after military service.
  • Profiles allow for 24+ personalized data points including civilian career and educational status.
  • Proprietary affinity algorithm develops detailed multi-point interest profiles by monitoring member's actual content consumption.
  • Marketers can leverage categories including professional interest, educational pursuits, financial needs, and many more.
Product Purpose: More than a million current and former members of the US military gather to discuss military life, share information, and exchange stories. Become a part of conversations that simply cannot exist anywhere else, with men and women from all five branches of
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information