Placed Attribution

Placed Attribution is an intelligence solution that connects ad exposure to real world behavior quanitfying the impact of digital and out-of-home (OOH) advertising on in-store visits. The solution uses direct measurement instead of surveys, geo-fences, and ad-based matching solutions.

Description

Product Features:
  • Understand the relationship between ad impressions and in-store visits by day.
  • Quantify the impact of audience targeting and ad exposure in driving in-store visits.
  • Attribute ad exposure to offline revenue enabling marketers to measure return on ad spend (ROAS).
  • Measure the characteristics of the audience exposed to ads.
Product Purpose: Placed Attribution quantifies the impact of digital and OOH ads on in-store visits. Expands measurement beyond the screen to know the true value of your advertising.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information