OpenX Ad Technology Suite

OpenX combines an ad server and an RTB ad exchange to deliver the highest revenue across every digitally connected screen. OpenX creates highly efficient, high quality programmatic advertising markets that deliver optimal value to buyers and sellers and evolves rapidly to support the growth of the digital economy across screens and formats. OpenX’s Ad Exchange is not only one of the world’s largest programmatic digital advertising exchanges. It’s the best performing marketplace with the highest-quality, independently-rated inventory. OpenX’s Ad Server is a complete digital advertising solution that lets publishers sell, manage and deliver their advertising inventory across all digital formats and screens.

Description

Product Features:
  • Built with yield management as the top goal.
  • industry-first Demand Fusion technology allows network and real-time buyers to bid on impressions simultaneously.
  • Selects the buyer offering the highest CPM for each impression from within the user’s browser.
Product Purpose: OpenX creates highly efficient, high quality programmatic advertising markets that deliver optimal value to buyers and sellers and evolves rapidly to support the growth of the digital economy across screens and formats.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information