Description
Product Features:- Searches third-party sources to identify missing contacts.
- Remaining gaps are filled with custom discovery.
- Updated gap reports are generated on a periodic basis.
This app compares your audience profile to your house data to understand the contacts you have and those missing. It reveals the “gaps” the contacts missing at each account. With data in constant flux (inbound, outbound, and attrition), gap analysis reports are refreshed frequently. With an understanding of the gaps within your contact database established, we then use our List Optimizer™ to find the most valuable contacts missing within each account. With a continuous and targeted list building strategy in place, your contact data will be better aligned to accelerate all types of demand generation initiatives.