Neilsen Marketing Cloud

Consumer data pioneers Nielsen have developed their own proprietary Marketing Cloud. The powerful all-in-one platform was designed to let brands, agencies and media companies connect more deeply with customers. Leveraging Nielsen’s world-class data, analytics, media planning, marketing activation and data management, the Nielsen Marketing Cloud ensures a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization — all in one place.

Website: http://www.addynamix.co.uk/microsite/homepage.html

Description

Product Features:
  • Seamlessly move data between apps to increase learning and fuel a 360-degree view of the customer.
  • Data Management Platform (DMP) is the central hub that manages and activates first-, second- and third-party consumer data.
  • Analytics in real time to enable in-flight campaign optimization, from media allocation to creative versioning.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

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