Navegg DMP

Navegg DMP is a data management platform that enables marketers to target an audience by collecting navigation data on your website. With a simple snippet of Javascript, anonymous data is collected, analyzed and compared to other online behavior. Site visitors are clustered into “lookalikes” according to mathematical and statistical methods based on consumer behavior and trends. After discovering who you want to impact and which campaigns work better, create and direct campaigns according to each profile.

Description

Product Features:
  • Independent DMP platform lets you manage your audience investing in media actions inside the portal, in DSPs or Trading Desks of your preference.
  • Build customer profiles according to their online behavior and categorize them based on gender, age range, interests and more.
  • Enrich your 1st party data with a large 3rd party database -- all data is anonymous.
  • Anticipate consumer desires, get insights and put that knowledge into practice.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information