Description
Product Features:
- Cloud-based, nothing to install.
- Provides both single-brand and brand portfolio insights, accounting for portfolio interaction effects.
- Informs investment decisions based on the financial objective and the trade-offs across scenarios.
- Captures the impact of both decision variables (marketing tactics, pricing action) AND control variables (environmental factors such as seasonality).
- Delivers models in a cloud-based, user-friendly application.
- Builds an optimized plan AND a new forecast with each update.
- Accounts for the long-term impact of marketing in understanding trade-offs.
Product Purpose:
MIDA by Keen Strategy automates intelligence gathering, such as understanding the trade-off between maximizing long-term value and brand building vs. conserving cash flow in the short-term, optimize future mix across sales and marketing channels, and asse
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
