Description
Product Features:
- Allows automotive sites to identify which Key Performance Indicators (KPIs) shoppers are exposed to before they buy their vehicle Can be used to articulate the value of ad inventory to auto advertisers and their agencies.
- Identifies the behavior of verified vehicle buyers against such key metrics as make, model and vehicle segments purchased, vehicles sold, purchase index, and percentage of buyers reached.
- Provides insights needed to improve future website attributes, prioritizing by those that most correlate to sales.
Product Purpose:
J.D. Power’s Online-to-Offline (O2O) Analytics solution measures the performance of a website in terms of vehicle sales. This measurement enables publishers to better sell their inventory and make improvements to their sites.
Product Attributes:
Free Trial:
NA
Tech Expert:
Credit Card Required:
NA
Avg Installation Time:
Immediate
Training:
No Training Offered
Free Version:
