Trader’s Edge

Trader’s Edge brings intelligence to programmatic advertising, assessing the true value of automated buys and revealing the level of impression quality across multiple metrics, enabling programmatic buyers to adjust and optimize their targeting strategies. Trader’s Edge data segments are available in two ways — Bid Expert and Server Link. Bid Expert is accessible to advertisers through all major DSPs, while platforms can use Server Link to integrate these segments into their offerings, providing their clients access to quality media.

Description

Product Features:
  • Proprietary technology scores from the URL down to the impression level for granular information on key metrics such as TRAQ, ad fraud, brand safety, viewability, and geo-compliance.
  • Real-time data to inform programmatic buying strategy.
  • Real-time integration delivering detailed analytics.
Product Purpose: Causal Impact determines which media partners are responsible for delivering ads that drive consumer purchase, while Firewall blocks fraudulent ads before they are served in accordance with the advertiser's specifications, eliminating waste and safeguardi
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information