Seller’s Edge

Seller’s Edge is an ad intelligence solution that allows media sellers to understand and assess the quality of ad inventory and take action in two ways: offer greater transparency that attracts top advertisers and maximize monetization opportunities by pricing based on quality.

Description

Product Features:
  • Detailed reports and visualizations of inventory performance and quality.
  • Easy implementation.
  • Evaluates quality down to the individual ad unit, and includes key elements such as viewability, fraudulent traffic, and brand safety.
  • Integrates with ad servers, networks and SSPs.
  • Scores from the URL down to the impression level for granular information on key metrics such as TRAQ, ad fraud, brand safety, viewability, and geo-compliance.
  • TrafficScope is an automated daily report that provides impression-level data.
Product Purpose: Causal Impact determines which media partners are responsible for delivering ads that drive consumer purchase, while Firewall blocks fraudulent ads before they are served in accordance with the advertiser's specifications, eliminating waste and safeguardi
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information