IBM Promotion Optimization

IBM Promotion Optimization is a comprehensive solution for managing virtually the entire promotions process, from collaborative promotion planning and deal management to in-flight and post-event analysis. The solution uses advanced consumer demand management science to help retailers develop promotional offers and placement that maximize the total store impact across categories.

Website: http://www.ibm.com/analytics/us/en/technology/biginsights/

Description

Product Features:
  • Develop an integrated forecast that can help ensure that promotions meet company goals.
  • Maximize the incremental “pull” and total store impact of virtually every promotion.
  • Optimize offers and placement to execute more effective and profitable promo strategies.
  • Use advanced consumer demand management science to help develop promotional offers and placement that maximize the total store impact across various categories.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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