IBM Predictive Customer Intelligence

IBM Predictive Customer Intelligence personalizes the customer experience by making recommendations that are most relevant to each unique customer based on their buying behavior, web activity, and social media presence. Using automation, this integrated software solution gathers customer information from multiple internal and external sources and models customer behavior. Scoring then provides customized actions that can be taken to provide the right offer to the right customer at the right time.

Website: http://www.ibm.com/analytics/us/en/technology/biginsights/

Description

Product Features:
  • Cross-campaign optimization to identify the most profitable decision for each customer.
  • Customer lifetime value segmentation to classify customers and provide recommendations for retention.
  • Decision management to convert predictive model scoring into an appropriate action.
  • Predictive analytics to anticipate the behavior of individual customers.
  • Real-time scoring to generate and re-generate predictions on demand.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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