IBM Marketing Operations

IBM Marketing Operations is an enterprise marketing operations software that provides control over marketing budgets and processes. The solution helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.

Description

Product Features:
  • Bring the work of those who plan campaigns and those who execute them together into a single, collaborative environment.
  • Define budgets, create budget versions and compare before finalizing define performance objectives, then adjust plans as needed over time and see the impact of dialing spend up and down.
  • Manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing.
  • Manage all of the organization’s digital assets in a secure asset library with powerful custom attribute tracking, graphical views and version control.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information