IBM Distributed Marketing

With IBM Distributed Marketing, local marketing teams have a simple but powerful way to access to all potential marketing campaigns run out of headquarters that are relevant to their territories. IBM Distributed Marketing also lets marketers in the field create their own campaigns tailored to local conditions, subject to rules and best practices specified by headquarters.

Description

Product Features:
  • Allow field marketers to create simple lists by defining selection criteria, adjusting list members and analyzing existing lists with reports.
  • Create and execute campaigns by identifying targets and selecting local or centralized fulfillment.
  • Subscribe to campaigns executed by corporate headquarters by selecting campaigns relevant to their local needs.
  • Utilize an informative, color-coded calendar with quick and advanced search capabilities to give anyone an overview of campaigns by brand, business unit, product, target audience, or other dimension.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information