IBM Digital Analytics for Social Analytics

IBM Digital Analytics for Social Analytics is a centralized user interface for analyzing social media channels and campaigns. The solution helps users track social channels and other online marketing channels while interacting directly with customers.

Website: http://www.ibm.com/analytics/us/en/technology/biginsights/

Description

Product Features:
  • Compare the view-through or click-through performance of social networking websites against other impression-based campaigns.
  • Measure performance and ROI in a comprehensive view that comprises all online channels.
  • Measure social performance against the industry standard with IBM Benchmark, and uncover new opportunities.
  • Monitor the downstream impact of social content impressions.
  • Track and converse with top brand Tweeters to increase engagement and loyalty.
  • Track real-time conversations about brands, products and competitors on Facebook and Twitter.
  • Track social advertisements, Facebook applications and custom tabs with IBM Digital Analytics Impression Attribution.
  • View, post, reply and interact with Facebook and Twitter feeds directly from the user interface.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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