IBM Contact Optimization

IBM Contact Optimization is a contact management and optimization solution that ensures that customers receive the most relevant and profitable offers while minimizing customer contact fatigue.

Description

Product Features:
  • Define capacity constraints, such as size of the marketing budget limits or the allowable number of contacts per customer per period.
  • Define recorded preferences for each customer, such as preferred channel to receive communications.
  • Determine rules based on business considerations and define marketing goals to be specified.
  • Mathematically determine the best communications for each customer based on the customer’s interaction history and offer details.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information