FICO Analytic Offer Manager

FICO Analytic Offer Manager uses predictive analytics to develop highly-personalized marketing offers based on an individual’s engagement. The resulting offers match closely a prospect’s purchasing behavior while supporting business objectives.

Description

Product Features:
  • FICO Analytic Offer Manager allows customers to test, learn and refine.
  • As more data and insights are collected from customer transactions and responses to offers, you can continually sharpen your models and strategies to driver better and better performance.
  • FICO scores thousands of potential offers across millions of loyalty program customers, on a weekly basis, to determine the best offers to increase engagement and revenue over the long-term.
  • Using sophisticated time-to-event scorecard models, FICO Analytic Offer Manager can predict with a high degree of accuracy when a customer is likely to be receptive to a particular offer.
Product Purpose: FICO Analytic Consulting helps you attain the best predictive models for your business needs—whether you’re new to scoring or have an experienced in-house analytic team.
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information