Fan Appz Personalized Marketing Platform
Fan Appz Personalized Marketing Platform includes three parts. First, Social Experience Apps engage fans and capture consumer and social data across your site, Facebook, and Twitter. The Consumer Insights Hub gleans social data insights adds existing customer data to create robust customer and prospect profiles as well as targeted audience segments. The Marketing Integration Solutions put those insights, profiles and segments to work, improving the performance of your email marketing and advertising, as well as website and in-store promotions.