Facebook Business Manager
Facebook Business Manager is a free suite of tools that lets agencies and social media managers manage multiple Facebook Pages, ad accounts and apps all in one central dashboard. Get access to Pages or ad accounts so that you can help your clients advertise and manage their Facebook presence. Offline Conversion is a feature added in spring 2017, enabling you to make direct connections between ads and results, whether a sale in a store, a booking over the phone or an in-person meeting. With Offline Conversion, you can see, measure and adjust campaigns based on real downstream metrics that matter.